The International Marketing team provides international exploitation services for all Europe and US based frontline labels.
In this role, candidate will be responsible for the development and execution of international marketing and promotion campaigns for Europe and US repertoire.
Responsibilities:
- Work with international label, artist management and foreign markets to develop launch plans, ongoing marketing campaigns and artist development strategies for Europe and US signed frontline releases
- Plan and schedule global promotional trips including travel, budgets, media events, showcases, junkets and interviews and performances across all media. This often includes booking and coordinating artist, management and band travel, work visas and routing.
- Work closely with digital team to create and execute int’l digital campaigns -via mobile, social media, platforms, portals, video/song premieres, CPC campaigns, etc etc
- Manage release planning of all commercial and promotional physical and digital products.
- Create album and single based products for promotion and commercial exploitation overseas.
- Create non-music based promotional and commercial content such as generic interviews, track by track, epk’s TV spots, audio and video id’s, behind-the-scenes and b-roll video footage for international exploitation.
- Help affiliates from over 40 countries clear and source content for local promotional, co-op and retail initiatives, and coordinate production and approval process for all artist products.
- Set up and oversee promotional schedule, photo shoots, media interviews, and performances etc. in conjunction with the US label, artist mgmt. and affiliates.
- Oversee int’l tour marketing activities including facilitating ticket and interview requests, radio shows, and radio visits.
- Document and report progress and sales to EVP, affiliates, senior management and artist management.
- Prepare all marketing and artist related materials for senior management presentations.
- Coordinate frontline album campaigns with ICMG to maximize sales across an artist’s catalog.
Qualifications:
- College BA or equivalent
- 5-10 years related experience in areas such as: marketing, promotion, event planning, tour marketing, publicity, digital
- Must be “fluent” with technology / avid user of mobile and computers; PC (MS Word, PowerPoint, Excel, Outlook etc); Mac OS (keynote, itunes, etc) ;
- Strong knowledge of Social Media; Comfortable reading online analytics
- Recommended Sony Systems to be familiar with: SAMIS, NextBigSound, PRS, GLORES, Digital Exchange,
- Ability to travel internationally frequently.
- Multicultural sensibility and tolerance.
- Strong social skills; ‘Roll with the punches’ attitude; able to deal with big personalities, artists and the like.
- Must thrive in high volume, high energy work place and environment.
- Given time differences, off hours work is to be expected. “Always available” attitude.