Job responsibilities are:
STRATEGIC
- Create dynamic, industry leading social media campaigns for our centers
- Undertake proactive research using digital channels and use this information to maximize our retailers promotion and management
- Analyze data from Google Analytics and other sources to monitor content performance and make improvements to content creation
- Contribute to national and center marketing plans and projects as required
OPERATIONAL
- Assist the center marketing teams with their digital marketing calendars, ensuring promotion is timely and to a high standard, working closely with national and center marketing teams
- Contribute to initiatives within the team and company to process and efficiency improvements
- Display professional and responsible standards of delivery in your role, aligned to your performance and development objectives
CONSUMER MARKETING & COMMUNICATION
- Produce high quality content for web, email and social channels including copywriting and image creation as directed by local marketing directors and national digital team
- Work with the Director of PR to integrate programs for bloggers and digital influencers
- Analyze performance data on a regular basis to make improvements to content creation
- Work with national and local marketing teams to source appropriate content for promotion
- Generate original and innovative content ideas for digital channels, based on new digital trends and consumer insight
KNOWLEDGE & COMPETENCY REQUIREMENTS
- College degree required
- 5 years of digital marketing or content marketing experience
- Experience publishing content in a CMS and to social media channels
- Adobe Photoshop proficiency
- Excellent copywriting and communication skills
- Highly organized with the ability to manage multiple projects and requests
- Superior contacts in the digital and social media space and a passion for fashion, retail and shopping and the ability to demonstrate an understanding of these businesses; previous digital marketing experience in the fashion or retail industry highly desirable
If you are interest for the position, you can send your CV at the hr department of Manager’s Office via email hrdept@managersoffice.gr noting the position code