In house Marketing
Through the procedure of your company’s development, you must decide if you will create a marketing department or an external marketing company will develop and apply the marketing strategy for you. Manager’s Office, operating under Applied Marketing & Management procedures and targeted to give extra value to its clients and executives through the win-win situation. […]
Market Analysis
External business analysis during your development but also before your positioning to market, includes all external parameters. Detailed market analysis isn’t what you need. It has a big cost with not many results. A detailed market description is enough to guide us in a high quality market analysis. Market analysis that we use consists of […]
Business Analysis
Business plan & Marketing Plan Creating a Business Plan is an important and necessary tool in order to improve company’s progress or its initial placement in the target market. Its purpose is to analyze the current market’s/company’s situation and to guide the executives actions to specific directions and policies. A business plan is important because […]
Marketing Strategy
Marketing strategy is the next step to create a successful business plan and develop your company. Initially, it is important to diagnose the current situation, SWOT and PEST Analysis, (to investigate the external and internal environment of the company, its problems and needs in relation to their targets and their growth rates, their financial status, […]
Competition Analysis
Each company by its entrance to a new market has to face problems which are caused by different factors. One major reason that can lead a company to failure or to stagnation is competition with other companies of the same industry, but also the ignorance of competitor’s in order to be able to create a […]
Customer Research
Sales Research is nothing else but a picture of the target market. Through Sales Research we can understand the size of the market, the possibilities that we have to enter in this market, to find out competition, to investigate our differentiation and to determine the percentage of the clients that we are interested of. Sales […]
Sales Research
Sales Research is a different method from market research as it works in wholesale and B2B companies. Until today Manager’s Office applies sales research only in worldwide market as our great experience in sales, through many successful projects, make us implement tactics to protect the company before entering or producing the product to market. With […]
Email Marketing Campaign
Email Marketing is a contemporary form of targeted marketing which applies to wholesale and retail companies B2B, B2C, B2D and export profile. It is important, before to enter to this procedure to investigate your partner in 3 main issues as this service is a marketing tool that if you use it without the appropriate knowledge […]
Company’s Identity
Our perception, regarding a company’s identity, differentiates from client to client. The style and the image of the client that we are called to create, is relevant to his needs of differentiation. Apart from the basic elements of a company’s identity: Colours Logo Web Packaging Brochures We also give advices to dress-code, speech code separately […]
Packaging
Innovative and differentiated packaging is always noticed. Packaging is not as simple as it seems to be. We can say that is the image of a well known or anonymous product. The right packaging has helped products to lead in their category and the bad packaging to influence negative the final consumer. Packaging apart from […]